Photo of Jamie Hoover by Laura S. Tinnel, Laura Lynn Music Photography used by permission |
If you’re at all a devotee of American power pop, Jamie
Hoover is about as familiar a name as you can get. But for those of you who may
need a refresher, he is one quarter of the band the Spongetones, one of the
power pop’s most enduring and well-loved bands.
But Hoover has a whole lot more going on than that fabled
rock and roll band. He is also one half of Jamie and Steve, writing and
performing with fellow Spongetone Steve Stoeckel. The two have put out some excellent
albums of their own, and their latest, Sub Textural, will hurt their reputation exactly zero.
The
six-song set is chock full of memorable melodies and soaring vocals, one which it’s
pointless to pick a favorite tune. All songs in the collection are top-notch,
though maybe “Flutter,” with its soaring melodies and acoustic fills,
might just barely nudge its way out front.
“Sword of Love” sees Jamie and Steve’s harmonies at their
most Beatlesque, while “It’s All Because of You” leans in a more Everly
direction. The
song that Hoover pointed out was “Cry,” a romp from the duo sans
instrumentation.
Photo of Steve Stoeckel by Laura S. Tinnel, Laura Lynn Music Photography, used by permission |
“’Cry’ was done during the time I had rotator cuff surgery,”
Hoover recounted, talking to Garagerocktopia via Skype from his home in the
Charlotte area. “though the lyrics are Steve’s. What we wanted was a song that
would work a capella. I also really love “410,” which is the address of my
first house.”
Stylistically, the only prohibitive outlier is “With a
Little Tango.” The song begins with a grind uncharacteristically edgy, one for which Hoover says he
had Led Zeppelin in mind. Some of the guitar runs bear that out, though one
could be forgiven for hearing touches of Joe Cocker and Paul McCartney, too.
The EP’s title is more than just an attempt to have a clever
name. Hoover revealed there’s a hidden surprise in the songs for anyone
industrious enough to seek it out.
“With Sub-Textural,” explained Hoover, “we decided to
connect the songs to a subliminal message in Morse code. One word of the lyrics
with each song will be transmitting a message in the background.”
Hoover declined to say to us what that message is, adding
that it also comes, in part, from an acquaintance whom, shall we say, has an
alternative understanding of the world. By all means, get the EP and start
deciphering. There’s no prize for finding it, though. It was all about the
amusement, both for Jamie and Steve and for the listeners.
“You might get a nice e-mail from us,” Hoover advised, “but
that’s about all. For us, it’s all for fun, plus we enjoy having some mystery
attached to our music. I always enjoyed the idea, for example, that Klaatu was
secretly the Beatles.”
Hoover’s talent go beyond singing and playing. He is also a
producer of note, lending his touch to a dizzying array of acts from across the
musical spectrum, from acoustic cowpunk to pedal-to-the-metal thrash, kinds of
music one wouldn’t ordinarily associate with a Spongetone.
Yet, Hoover, who also plies his trade as a teacher and
technical advisor, says he there’s no hierarchy to his various projects.
Regardless of whatever capacity in which he may be, Hoover focuses on making
the music the best he can make it, saying “whatever I’m working on at
any particular time is what’s most important.”
It is one of the most common things in the world for rock
band members, especially those who have been together for a long time, to do
side or solo projects. Hoover affirmed the Spongetones’ import.
“We’re still happy being in the Spongetones. It’s been 38
years now and we’re still a band,” said Hoover. “It’s just that it’s simply a lot
less difficult to organize two people than it is to organize four. It’s two
less people to be diplomatic with. The Spongetones is what put us on the map,
but I do love our Jamie and Steve records”
Hoover and Stoeckel began working as a duo during the recording
of a Spongetomes album. Just because that particular work was finished didn’t
mean their creativity didn’t.
“Around the time the Spongetones recorded Too Clever By
Half (2012), Steve and I were just on fire writing songs together,” said
Hoover. “We had so much good material that it seemed we were coming up with a
great song every two minutes. For the first Jamie and Steve record, we had
massive material – really, enough for a whole album.”
It soon became clear that Jamie and Steve had too many ideas
to be a one-off. Hoover said torrents of good ideas have led to a treasure
trove of wax-worthy songs.
“We were always in separate rooms, and we’d collaborate over
Dropbox."
"We’d also reverse roles a lot. Anything that’s a challenge, we like to
do it. We always take the attitude that we have to love what we do, and then we
go on to do it. We’ve worked as a duo so many times, it’s like muscle memory.”
When you look up the Spongetones, you don’t get too far
before the word “Beatles” pops up. The band, by most accounts, formed to play
Beatles and Beatle-inspired music, and it’s not hard to pick out that
influence. Over the course of the interview, though, Hoover actually mentions
XTC more than he does the Fab Four.
But Hoover said his sound and style have evolved quite a bit
and acknowledges it encompasses far more than the British Invasion. Hailing
from a region of the country internationally renowned for making great music,
Hoover and Stoeckel never turned a cold shoulder to more local influences. As
the two play on, they have come to appreciate great music far beyond British.
“Steve is a good singer and picker, and the Beatles were a
common ground,” Hoover explained, “and here we were, guys with southern accents
who were total anglophiles. But you grow musically, and as you do, you realize
how cool guys like John Hyatt and Dave Mason.
“You don’t want to repeat the same things over, and over
time we put a lot of hammer dulcimer and mandolin into our music. And here in
North Carolina, Don Dixon is a big deal and I’m certainly influenced by him.”
Hoover also expressed an admiration many of the bands he has
produced. Some are as far from the Jamie and Steve sound as you can get,
especially with bands like the legendary punk group AntiSeen, whom Hoover has
produced on many occasions. In fact, Hoover’s next project features what some
may find to be an unlikely collaborator, Otis Hughes, formerly of the unjustly
under-appreciated grunge/alt metal band Animal Bag.
“Steve and I are going to take a hiatus,” said Hoover. “I’m
actually working on another duo project, this one with Otis, and we’re calling
it the Stepford Knives. He really brings a different kind of voice – he comes
from that Nirvana school, but he also owns all of Spirit’s albums. He’s someone
who’s going to get me way out of my comfort zone.”
While the interview was all about Jamie and Steve, Hoover
did give us the green light to divulge a tidbit of Spongetone news: The band
has a couple of tracks completed, though the direction of the new album, as
well as a release date, are yet to be determined.
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